I was in a fist fight once. I was fighting Greg. Greg was bigger than me. But I was tougher, at least, that’s what I thought. I was confident I’d win the fight. Greg and met in the common room of our boarding house. It was late, after lights out. It was winter. We circled…
Category: marketing
Check for teeth before deciding not to throw the baby out with the bath water
I drive to work most days. I always take the same route. On my commute I listen to audio books and don’t concentrate much on the road or the traffic. I’m on autopilot for most of the way. Everything is muscle memory. My brain is so used to the drive that it has decided my…
Advertising works because we think it doesn’t
Why did the oil and gas industry spend $10 million on Facebook advertising in 2020 in the US? Because it works. This report lays out how the oil and gas industry use Facebook as a channel to promote their climate friendliness, using misleading content and information that doesn’t align with the science of climate change….
I hate Maslow’s Hierarchy of Needs
I hate Maslow’s Hierarchy of Needs. The pyramid is too simplistic a representation of human need states. The theory can’t be tested empirically, I haven’t recognised the hierarchy in any person I have met (and I have met a few) and when you really think about it, it just feels wrong. As an example, babies…
If you want my time, I’m probably going to ignore you
In a week I usually receive between 50 and 100 unsolicited pitch emails, LinkedIn messages, connection requests and letters. Every single one of these makes a request of my time. People want to ‘jump on a call’ for me to explain to them what our strategy and pain points are, or they want to ‘pick…